SongKid Global Entertainment

Live. Content. Digital.

Artists and entertainment projects across markets.

SongKid Global Entertainment develops cross-border artist booking, live entertainment, music and screen content, and digital-entertainment projects across the U.S., Greater China and international markets — connecting talent, clients and execution teams across regions.

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Core Businesses

Three entertainment businesses. One global project platform.

Global Artist Booking & Cross-Border Live Entertainment

Greater China and Asian artists for international markets, U.S. and international artists for Asia, plus concerts, festivals, touring, production management and cross-border live-project development.

Entertainment Content Production

Music production, film / TV music, audio post, branded content, AI commercials, promotional films and screen content.

Digital Entertainment & Livestream

TikTok, livestream, group livestream, creator projects, social commerce and overseas market activation.

01 — Global Artist Booking & Cross-Border Live Entertainment

Artists across markets. One cross-border booking desk.

SongKid sources commercially active artists and bands across mainland China, Hong Kong and Taiwan for international festivals, corporate events, cultural programs and touring, while also developing a U.S. and international talent pool for live opportunities across Greater China and Asia. All bookings remain subject to artist or management confirmation, availability and commercial terms. SongKid's collaborating live-production teams also bring extensive experience supporting artists including aMEI / Zhang Huimei, Huan Zi, You Hongming, Angela Zhang, Della Ding, Jeff Chang, Nan Quan Mama, Xie Tianxiao and Luo Qi, across touring concerts, music festivals, broadcast events and large-scale live production.

China Market Opportunities

Program, concert & festival introductions for artists entering China.

Through active project-development and live-entertainment channels in China, SongKid can introduce suitable artists, music works and commercial partners to relevant producers, promoters, organizers and project teams for consideration. These introductions can include television and variety programs as well as concert, festival and touring lineups. Final casting, lineup, editorial and booking decisions remain with the relevant program teams, promoters, organizers, broadcasters, platforms and artist management.

— TV & Variety Program Introductions
— Concert & Festival Lineup Introductions
— Touring & Live Project Matching
— Music / Brand Partnership Introductions

aMEI | AMIT — Utopia World Tour · Nanchang (2015)

Selected Live Experience

Spring Return Music Festival · Guangxi (2025)

Selected Live Experience

Huan Zi — My Youth With You Tour (2025–2026)

Selected Live Experience

NCPA · Taihu Jazz Festival (2026)

Selected Live Experience

Meiling Linglun Music Festival · Nanchang (2023)

Selected Live Experience

Evergrande Starlight Music Festival · Jiangxi (2014)

Selected Live Experience

02 — Entertainment Content Production

Music, sound and screen content from concept to delivery.

SongKid combines long-term music-production experience with specialist music, audio-post, commercial-production and AI-content teams for film, television, animation, artists, brands and digital campaigns.

Music & Scoring

Original music, film / TV scoring, song production, arrangement, recording supervision and music direction, built on Eddie Lu YaoJing's long-term work across Chinese recorded music and screen projects.

Audio Post-Production

Dialogue editing, ADR, Foley, sound design, music editing, mixing and final delivery through experienced specialist audio-post resources.

Branded & AI Content

AI commercials, product videos, brand films, promotional films, social ad creatives and AI screen content — combining commercial production judgment, AI workflows, music and sound.

— AI Commercials & Product Ads
— Brand Films & Promotional Films
— AI Film / Visual Content
— Social Ad Creatives
— Music & Sound Design
— Localization & Multi-Version Delivery

Commercial Production Network

Collaborating Production Supervisor Chen Yu brings experience across TVCs, film, branded visual production, special shooting and production supervision, supported by directors, producers and AI-content teams across China.

Selected Brand Experience

Representative partner-team commercial-production experience across technology, automotive, e-commerce, FMCG and consumer brands.

HUAWEI

XIAOMI

PORSCHE

BMW

MERCEDES-BENZ

VOLKSWAGEN

LENOVO

NOKIA

PHILIPS

ALIBABA.COM

DiDi

MIDEA

Selected Content Experience

Selected work across music, sound and screen production.

Music & Scoring

Ne Zha 2

哪吒2：魔童闹海

Animated feature

Role: Music production team credit

Context: Major theatrical animated feature

Selected team credit

Music & Scoring

Deep Sea

深海

Animated feature

Role: Music production team credit

Context: Theatrical animated feature

Selected team credit

Music & Scoring

Oh My School!

茶啊二中

Animated feature

Role: Music production team credit

Context: Theatrical animation production

Selected team credit

Music & Scoring

Zhan Shen

斩神

Animation series

Role: Selected scoring team credit

Context: Recognized animation franchise

Selected team credit

Music & Scoring

Renegade Immortal

仙逆

Animation series

Role: Selected scoring team credit

Context: Recognized animation franchise

Selected team credit

Music & Scoring

Throne of Seal

神印王座

Animation series

Role: Selected scoring team credit

Context: Recognized animation franchise

Selected team credit

View Music & Scoring

Audio Post-Production

Eternal Love

三生三世十里桃花

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

Audio Post-Production

Chuang Guan Dong

闯关东

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

Audio Post-Production

The Doctors

心术

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

Audio Post-Production

Heroes in Sui and Tang Dynasties

隋唐演义

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

Audio Post-Production

Perfect Couple

金玉良缘

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

Audio Post-Production

Divorce Lawyers

离婚律师

Television drama

Role: Audio post-production team credit

Context: National television drama

Selected team credit

View Audio Post Work

03 — Digital Entertainment & Livestream

TikTok, livestream and creator-led entertainment for overseas growth.

SongKid builds overseas livestream and creator programs for brands, artists and entertainment companies. We assemble each project around the target market — from creator sourcing, group-livestream setup and content planning to live operations, promotion and local execution. Product and sample handling can also be coordinated when needed.

From talent and content to studio, operations and local execution, SongKid turns the brief into one coordinated cross-border project.

01TikTok Content & Operations
02Livestream & Group Livestream
03Creator & Influencer Campaigns
04Social Commerce
05Overseas Group-Livestream Launch
06Digital Entertainment Campaigns
07U.S. / Global Market Activation
08Local Fulfillment Coordination

Creator & Livestream Operations

Built for cross-border entertainment. Deployable across markets.

SongKid develops creator, livestream and group-livestream projects for international markets, supported by established operating resources in Greater China and project-based local execution across target markets. Capabilities span creator incubation, personal-IP development, content planning, group-livestream formats, choreography, styling, backstage operations, real-time analytics and continuous optimization.

Livestream entertainment stage production

Stage · Lighting · Livestream Production

Creators · Group Livestream · Content Operations

Group-livestream rehearsal and choreography

Rehearsal · Choreography · Show Prep

Livestream backstage and operations team

Backstage · Operations · Live Execution

Available Project Resources

Depending on the project, SongKid can coordinate creator, studio, operations and content-production resources at the following scale.

200+

Creators across operating networks

40+

Livestream stages

300+

Livestream operations staff

50+

Content production staff

Creator Incubation & Individual Livestream

Long-term creator operations spanning positioning, content, stage presentation, backstage support and performance optimization.

Group Livestream Production

Multi-creator livestream formats supported by rehearsals, choreography, styling, backstage production and real-time operating workflows.

Platform & City-Scale Creator Activation

Operating-network talent has placed across multiple official Douyin livestream competitions, with additional experience extending creator IP into commercial-district screens and offline fan activations.

How SongKid Works

One client objective. One integrated project team.

SongKid builds each engagement around the project's actual creative and commercial goals, integrating the right talent, production, creative, operating and local-execution resources and coordinating the workflow from development through delivery.

Founder / Executive Producer

Eddie Lu YaoJing

Eddie Lu YaoJing is a Chinese composer, music producer and entertainment entrepreneur with more than 15 years of professional experience across recorded music, film and television, live productions and original entertainment projects. Based in New York, he leads SongKid Global by connecting artists, clients, creative teams, production resources and commercial opportunities across the U.S., Greater China and global markets.

Company Structure

United States + Hong Kong. Built for cross-border entertainment.

SongKid operates through U.S. and Hong Kong entities to support international artist booking, entertainment development, production and cross-border project coordination.

United States · New York

SongKid Global LLC

U.S. Operations

Hong Kong · Asia

SongKid Entertainment Limited

Asia Operations

Start a Project

Bring us the objective. We build the execution path.

Tell us what artist, live project, digital-entertainment program or market-entry objective you are building. SongKid can assess the brief, source the right talent and resources, and assemble the execution path.